DigitalParc will help your rankings surge to the top and stay there through a comprehensive maintenance plan that includes keyword research, competitor analysis, traffic monitoring and more. We bring together all of the necessary components to build an optimization strategy that boosts and sustains.
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On-Site Optimization
Perfecting the little things, creating big results.

This is where we ensure your site pages, titles, tags, and content structure are all properly optimized in relation to your targeted keywords. The work we do will positively impact your site’s crawlability, link structure, and overall performance.

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Content Marketing
Build your authority, become an industry leader.

Using content to cultivate links is crucial to the off-site component of SEO. In order to rank highly for certain keywords, it is important for your site to establish a vast network of relevant sites that link back to yours. This helps search engines recognize your authority.

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Social Media
Connect with the people looking for you.

Social Media is a great medium to establish your brand, build word of mouth, and attract new customers. Social Media also has a direct impact on your rankings, which makes it pivotal to your overall SEO strategy. Making sure all of your social networks are linked along with creating easy shareable content will have a great impact on SEO.

What You Need to Know About SEO

Search engine optimization (SEO) refers to the process of improving the visibility website or web page in search engine results pages (SERPs). In other words, SEO helps businesses improve their online presence on major search engines like Google, Bing and Yahoo.

There is a range of techniques that will maximize your SEO results. These include on-page optimizations (e.g. keyword placement and title tags) and off-page optimizations (e.g. link building). By using effective SEO strategies and monitoring analytics, businesses can expand their online footprint, which can increase traffic, sales and profits.

Google’s algorithm is constantly changing and evolving. While this makes it difficult to know how exactly how it works, we do know that Google considers more than 200 factors when it determines where to place your website in its results. These factors include the quality of your website’s content, your backlink profile, your website’s loading speed, and much more. Our team constantly monitors performance and competitors statuses when researching into the latest Google algorithm update. Once we determine the changes it has made to evaluating websites, we pivot accordingly to hold on to strong rankings.

SEO is not a quick or easy process. While there is never a guarantee that a website will secure top placement in Google’s search results, the use of effective SEO strategies can significantly improve its chance of success. For businesses that rely heavily on web traffic for sales and profits, investing in SEO is a necessity for maintaining business and accessing waves of new customers.



Some of the benefits of SEO for business owners include (but are not limited to) the following:

    • Increased website traffic. As your keyword positions improve, your website will see an increase in visitors and potential customers.
    • More leads and sales. SEO can help business owners generate more leads and sales. This happens after a potential customer searches for a product or service online, and your website appears within the top results in their search.
    • Improved brand awareness and recognition. Top placement on Google means more users will see your company name before they see your competition.
    • Greater insight into customer behavior. More traffic will give you more data to analyze, allowing you to carefully track and monitor user behavior on your site.
    • Improved competitive analysis capabilities. By analyzing who is ranking for your target keywords, you can repurpose your competitors’ strategies for your own SEO campaign.
    • Greater ability to target specific markets. You can more effectively market your products/services to specific markets by targeting keywords that are frequently used in those markets.
    • Improved cost-effectiveness of marketing campaigns. Business owners can make their B2B marketing more cost-effective by reaching their audience without having to run paid advertisements.

search engine optimization


Below you will find the most commonly-used terms that will help you better understand the SEO niche.

      • Algorithm. A mathematical formula used by search engines to determine which websites should rank for a given search query.
      • Anchor text. The visible, clickable text in a hyperlink.
      • Black hat SEO. Practices that are used to manipulate or “trick” search engines into ranking your website above the competition. Black hat practices are not in line with Google’s guidelines.
      • Canonicalization. The process of telling Google which version of a URL you want indexed in its results. When two web pages featuring identical content appear on Google, it can hinder the SEO performance of both.
      • Crawlability. The ability of search engine bots to crawl and index your website’s content.
      • SERP. This refers to the Search Engine Results Page. It is what appears after a user searches a specific keyword on a search engine.
      • Title tag. An HTML element that specifies the title of a web page. The title tag tells search engines what the page is about, and it has an immediate and significant impact on your Google positioning.
      • White hat SEO. Practices that can improve a websites’ rankings in a way that is compliant with search engine guidelines.
      • XML sitemap. A file that contains a list of pages on a website. The sitemap helps search engines find and index a site’s content.

search engine marketing

We serve the entire Minneapolis/St. Paul metro, including communities like Andover, Bloomington, Brooklyn Center, Buffalo, Dayton, Eagan, Edina, Golden Valley, Hastings, Maple Grove, Minnetonka, Plymouth, Ramsey, Rockford, Roseville, Stillwater, St. Paul, Victoria, Woodbury, Woodland, and more.

At DigitalParc, we will help you build an engaging presence online that sets you apart from your competitors. Contact us today to learn more how we can help you boost your SEO results.

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    DigitalParc has completely revolutionized our online presence and digital marketing approach, propelling our level of online professionalism to new heights. The DigitalParc team offers quality services and punctual, expert support. We hold our partnership with them in high regard and highly recommend working with them.

    Marc Glenn@2x

    Very professional owner and team, accommodating and quick to solve/resolve issues and/or turn projects around. We are also very happy with our website, it’s the best website we’ve had in the 16 years we have been in business.


    My experience with DigitalParc has been amazing! With DigitalParc I have an open door of communication. I have always been taken care of, Andrew has gone the extra mile for me and I could not be happier.

    SEO Service FAQs

    How Do SEO Services Affect Business Growth?

    In today’s digital world, SEO is vital for businesses aiming to enhance their online visibility and attract potential customers. SEO involves optimizing your website to rank higher in search engine results, with three main types: On-page SEO, Off-page SEO, and Technical SEO, each playing a crucial role in improving visibility and driving traffic. Understanding which industries benefit most from SEO, such as local businesses, e-commerce companies, and service-based firms, can guide both small and large businesses in tailoring their strategies to maximize their online presence and competitiveness.

    There are three main types of SEO:

    • On-page SEO: optimization of the content and structure of your website.
    • Off-Page SEO: Link Building and Social Media Engagement.
    • Technical SEO: ensuring your website is easy for search engines to crawl.

    Each type plays a crucial role in improving your online visibility and attracting potential customers.

    Which Industries Benefit the Most From SEO?

    To boost your SEO efforts effectively, it’s vital to know which strategies work best for different businesses. SEO can help improve online visibility and attract potential customers for businesses in various industries like ecommerce, law firms, dentists, orthodontists, financial services, roofing, and contractors by optimizing their website’s content to rank higher in search engine results.

    For local businesses like restaurants, gyms, and hair salons, local SEO is crucial. Using location-based keywords can attract more nearby customers.

    Including local content like reviews and images on your website can improve visibility in local search results.

    Ecommerce companies that sell products need product-focused SEO. Targeting specific product categories with related keywords helps drive sales.

    For example, if you sell women’s clothing online, optimize your site for terms like “women’s shirts” and “women’s dresses” to attract potential buyers.

    Service-based businesses, such as law or consulting firms, benefit from brand-focused SEO. Optimizing pages with service-related keywords builds brand awareness.

    Creating industry-relevant content also shows expertise and attracts potential clients looking for specialized services.

    What Are The Benefits of SEO?

    • Profitability: Advertising can be expensive, but SEO offers a cost-effective alternative. With SEO, you only pay for the results you get, making it more efficient and reducing wasted resources on ineffective campaigns.
    • Long-term investment: Unlike some ads that provide short-term improvements, SEO is a long-lasting investment. As you create more content and build links, your website rankings gradually improve, ensuring sustained benefits over time.
    • Increased visibility and traffic: SEO improves the visibility of your website, making it easier for potential customers to find you when searching for related keywords. This means more organic traffic without relying on paid ads!
    • Improved user experience: A well-optimized website not only attracts visitors but also keeps them engaged. By following SEO best practices, you can improve the usability of your site and ensure a seamless experience for your audience.
    • Leveling the Playing Field: SEO empowers smaller businesses to compete with larger brands by improving their search engine rankings. Quality content and strategic link-building can help smaller players gain visibility alongside industry giants.

    How Can I Determine if SEO Services Are Beneficial?

    Evaluating whether SEO services are worth it for your business is crucial. Here are five simple ways to measure their impact:

    • Look at Organic Traffic: Check if more people are visiting your website through organic search results. This indicates the effectiveness of your SEO efforts.
      Monitor Keyword Rankings: Keep an eye on where your keywords appear in search results. If they’re not ranking well, adjust your content strategy.
    • Track Conversions: See if visitors from organic searches are taking desired actions on your site, like making purchases. Use heat mapping software to optimize your pages for better conversions.
    • Measure Revenue: Check if revenue generated from organic searches is higher than other sources. This shows the success of your optimization efforts.
      Calculate Cost-per-Acquisition (CPA): Compare the cost of acquiring new customers through organic search with other marketing channels. This helps in deciding where to invest resources for the best ROI.

    What Are The Most Effective SEO Strategies?

    To achieve success in SEO, it’s essential to follow the best practices. Here’s how you can improve your SEO efforts:

    Partner With a Reliable SEO Agency
    Collaborating with a trustworthy SEO agency can significantly benefit your business. These agencies offer valuable insights into your website’s performance and recommend strategies to enhance your rankings and visibility online.

    For example, at DigitalParc, we specialize in crafting personalized SEO strategies for businesses. Our services range from identifying targeted keywords to analyzing outcomes and making necessary adjustments.

    Set Achievable Goals
    While success in digital marketing isn’t guaranteed, setting realistic goals helps you stay motivated and understand what accomplishments to aim for. Objectives may include increasing organic traffic or enhancing brand recognition through improved online visibility.

    Prioritize Quality Content
    Creating high-quality content is key to attracting organic traffic and potential customers. Search engines like Google favor content that provides genuine value to users. Instead of focusing on quantity, concentrate on producing insightful content relevant to your industry or niche.

    Keep Up with SEO Trends
    SEO practices evolve continuously, so staying updated with the latest trends is vital. Being informed about current strategies ensures that you optimize your website effectively and capitalize on growth opportunities.

    Understand SEO Practices
    It’s essential to differentiate between various SEO approaches:

    • White hat SEO adheres to search engine guidelines and aims to enhance user experience.
    • Gray hat SEO employs tactics considered unethical but not illegal.
    • Black hat SEO disregards search engine guidelines and may lead to penalties or removal from search engine results.

    Businesses should prioritize white hat tactics for sustainable results and improved visibility.

    By implementing these best practices, businesses can enhance their online presence, attract more visitors, and ultimately boost their success in the digital landscape.

    How Can I Maximize My Website’s Potential?

    We offer a complete range of services to improve your website’s visibility on search engines. To begin the optimization process, we’ll need access to your website backend, host, Google Analytics, and Google Business Profile.

    With this information, we’ll start optimizing your website from the inside out.

    Optimizing Your Website
    Once we have all the required details, we’ll optimize your website for search engines. This includes researching keywords and competitors, along with essential optimizations like page titles, meta descriptions, and image alt tags.

    We tailor these optimizations to your business and industry to ensure they yield the best results.

    Witness Your Website Rise in Rankings
    After the hard work is complete, it’s time to see your website climb the rankings!

    We assign an account manager to guide you through the process and ensure everything runs smoothly. They’ll track progress using key metrics like traffic volume and conversion rates, helping us understand what strategies work best for your business.

    How Do I Choose the Right SEO Company?

    In today’s business landscape, having a reliable SEO partner is crucial for success. But how can you determine if an SEO agency is the perfect fit for your business? Here are some simple tips to guide you:

    Transparency is Key
    When selecting an SEO partner, prioritize transparency. Choose an agency that openly communicates its process, services, and outcomes. This honesty lays the foundation for a fruitful collaboration.

    DigitalParc prioritizes transparency. We empower our clients with complete visibility into our strategies, enabling them to make informed decisions about their digital marketing endeavors.

    Seek Proven, Consistent Results
    Look for an agency with a track record of delivering consistent results. Avoid those who make grand promises but fail to deliver. DigitalParc offers numerous case studies showcasing our successful campaigns at various levels, ensuring our clients achieve their goals effectively.

    Education-Oriented SEO Support
    Unlike agencies that dictate solutions without explanation, we believe in educating our clients. We simplify the complexities of SEO, ensuring our clients understand every aspect of their strategy. This approach helps business owners navigate the SEO landscape with confidence.

    Kickstart Your SEO Journey Today
    Regardless of your current business status, prioritizing SEO is essential for long-term success. Start by creating valuable content for your target audience. As you gain proficiency, delve into keyword research and optimization. Make this year the turning point for your company’s SEO journey.

    Partner with DigitalParc
    If you’re seeking a reliable SEO partner, reach out to DigitalParc. From keyword research to content optimization, we provide comprehensive SEO assistance. Let our team propel your online presence towards digital marketing success!

    Additional Questions, Answered

    How long does it take to see results from SEO?
    SEO takes time, usually around three to six months. But if you keep at it, you’ll see your website getting more visitors and climbing up in search rankings.

    How much do SEO services cost?
    SEO costs vary based on your website and the agency you choose. But there are affordable options for businesses, ranging from a couple hundred to several thousand dollars per month.

    What is the difference between white, gray, and black hat SEO techniques?
    White hat SEO follows the rules and is ethical. Black hat SEO breaks the rules and can get you in trouble. Gray hat SEO is in between. It’s best to stick with white hat techniques for long-term success.

    Can I do SEO myself, or do I need to hire an agency?
    You can do some basic SEO yourself, but working with an experienced agency gets you better results faster and saves you time and money in the long run.

    What is the best way to measure the ROI of SEO services?
    Track your website traffic, leads, and sales. Use analytics tools to monitor performance and set clear goals with your SEO provider to help you reach them efficiently.

    How can SEO help my small business compete with larger brands?
    SEO helps your business get noticed online, making it easier to compete with bigger brands. By optimizing your website and content, you can climb up search rankings and attract more attention to your business.