There are more than 200 identified ranking factors that make up Google’s overall algorithm. Below we have listed five influential ranking factors that Google and most major search engines give precedence to.

On-Page Content

Content is vital for search engine optimization (SEO) success. It is essential that you offer high quality, distinctive, and relevant onsite content to your website’s visitors. Google’s objective is to provide its users with useful resources and answers to their inquiries. By including captivating and relevant information on your site, you are telling Google that it should be regarded as a resource.


The quality and number of backlinks directed at your website and the anchor text associated with those links remains a significant Google ranking factor this year. While securing a high number of backlinks has always been important, the quality of links has become instrumental for a site’s SEO. Instead of focusing on obtaining a large quantity of links, webmasters should pursue links that have higher authority.

‘Technical’ SEO

Technical SEO is a process that guarantees your website is correctly optimized for both search engines and users, ensuring that all technical elements are in position. If a website has not experienced an appropriate technical SEO assessment, it will most likely have a variety of problems – including a poor user experience – which will limit its search engine visibility.


RankBrain helps Google deliver results that match its users’ search queries. Centered on the user’s query, RankBrain calculates and provides the most appropriate webpage for difficult and long-tail queries.

Mobile Optimization

It is more important than ever to have a mobile-optimized website. A “mobile-friendly” website will include a responsive design and will be easy to read and navigate on mobile phones and tablets. Your website’s visitor must not be forced to “pinch and zoom” to view the content.

Concentrating on these primary ranking factors will improve your SEO efforts. If you are struggling with SEO, DigitalParc has a team that is ready to assist you. Do not hesitate to contact us online or by calling 612-845-5590. Please visit our SEO services page for more information.

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