DigitalParc provides customized search engine optimization (SEO) solutions for companies in Golden Valley, catering to businesses of all sizes and from various industries. Our aim is to enhance the growth of sales and leads for our clients through effective online marketing strategies, particularly through the use of SEO and web design.
Case Study: Improving Local SEO Performance for a Retail Client in Golden Valley
Our client, located in Golden Valley, launched a new website and wanted to target their SEO strategy to rank higher in search near the Golden Valley Shopping Center off Olson Memorial Highway (Highway 55). With increasing competition in the area, the client needed a strategy that would help them stand out and attract more customers. To boost the client’s local SEO performance, we took the following steps:
We conducted comprehensive keyword research to identify the keywords and phrases that potential customers were using to search for businesses like our client’s. This allowed us to optimize the website content and meta tags with relevant keywords to increase visibility in search.
We created and optimized local listings and citations for the client on major directories such as Google Business Profile, Bing Places, and Yelp. These listings help search engines understand the client’s business and improve visibility in local search results.
We optimized the site’s content and metadata to incorporate relevant keywords and location-specific information. This helped search engines understand the client’s location and relevance to the Golden Valley Shopping Center area.
We implemented a link-building strategy to help the client’s website rank higher in search results. This involved reaching out to websites in the Golden Valley area – including the local Chamber of Commerce – and securing links back to our client’s website, which helped improve their visibility and credibility in the eyes of search engines.
Our efforts paid off, and the client’s website saw significant improvements in local search results. They were able to achieve higher rankings near the Golden Valley Shopping Center, and their website received more traffic and engagement from potential customers.
By taking a targeted approach to local SEO, we helped our retail client in Golden Valley achieve higher Google rankings and attract more customers. With a focus on keyword research, local listings, on-page optimization, and link building, we were able to improve their local SEO performance and help them stand out in the crowded market near the Golden Valley Shopping Center.