Group 596
STRATEGY

What good is having a strong website if people can’t find it? A smart plan for driving high quality traffic to your website should be just as paramount today as a business plan itself.

What good is having a strong website if people can’t find it? A smart plan for driving high quality traffic to your website should be just as paramount today as a business plan itself.

  • Audience Building
  • New Opportunities
  • Buyer Personas
  • Marketing Overview
Group 592
DESIGN

Make no mistake, people judge your business by the way your website looks in a matter of seconds, so before we begin driving more traffic to your website, let’s make sure it does a great job selling your brand.

Make no mistake, people judge your business by the way your website looks in a matter of seconds, so before we begin driving more traffic to your website, let’s make sure it does a great job selling your brand.

  • User Experience
  • Mobile Responsiveness
  • Conversation Flow
  • Site Branding
Group 593
DEVELOPMENT

Our highly skilled website developers located right here in the Twin Cities area utilize advanced technical expertise to create your website as efficiently and effectively as possible.

Our highly skilled website developers located right here in the Twin Cities area utilize advanced technical expertise to create your website as efficiently and effectively as possible.

  • Site Maintenance
  • Site Support
  • App Integration
  • New Programs
Group 595
MARKETING

Our online marketing services involve strategy development, onsite optimization, content marketing, analysis and reporting. We also offer PPC, social media marketing and display advertising.

Our online marketing services involve strategy development, onsite optimization, content marketing, analysis and reporting. We also offer PPC, social media marketing and display advertising.

  • Search Engine Optimization
  • Social Media Marketing
  • Pay-Per-Click
  • Display Advertising

our digital marketing approach is simple

the results are game changing

design

DESIGN

Web design is critical in today’s competitive marketplace. Ensure your website accurately reflects the quality of your business and your brand.

website design

DRIVE

DRIVE

Our online marketing services involve strategy development, on-site optimization, content marketing, analysis, pay-per-click and social media marketing.

digital marketing

CONVERT

CONVERT

Increase the odds that your visitors will become customers with conversion optimization. Get in your audience’s head and give them what they want!

conversion

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CLIENT RETENTION

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PROJECTS COMPLETED

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YEARS OF EXPERIENCE

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TEAM MEMBERS

We know internet marketing and have been in the game since 2011.

We pride ourselves on our hard work and dedication, but also on our ability to collaborate with our clients to deliver a full-service digital marketing strategy that’s incredibly effective. We know just how important your business is.

INDUSTRY THOUGHT LEADERS ON

BEST DIGITAL MARKETING AGENCIES IN MINNEAPOLIS 2022

EXPERTISE.COM

DigitalParc received this award from Expertise thanks to our proficiency in Digital Marketing and the results seen by our clients. We specialize in being a true full-service Digital Marketing Agency handling the entire process for our clients. From Website Design, SEO, Email Marketing, PPC Campaigns and more, DigitalParc is ready to provide exceptional service for your business.

TOP DIGITAL MARKETING AGENCIES 2020

CLUTCH.CO

We were named one of the top Digital Marketing agencies by Clutch due to our commitment to excellence across all facets of the industry. We pride ourselves on our growing expertise and accessibility to our clients. When we collaborate with you, it’s truly a marketing partnership that we take as seriously as you do. 

FREQUENTLY ASKED QUESTIONS

  • DIGITAL MARKETING

    • FREQUENTLY ASKED QUESTIONS
      • Digital marketing refers promotion of your products or services online. The most common forms of online marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

    • What are the benefits of digital marketing?
      • Online marketing allow businesses to to reach a large audience, even on a relatively small budget. It can be highly targeted, allowing you to put your brand in front of the individuals who are most likely to purchase your products or services.

    • What are some common mistakes made in digital marketing?
      • One of the most common mistakes we see is failing to track results. When you do not track your results, it is difficult to determine what strategies are working and what needs to be improved. Many business owners also make the mistake of thinking they can do everything on their own. While it is possible for a beginner to perform successful digital marketing tasks alone, it is usually best to allow an expert to handle more complex projects.

    • How often should I update my website?
      • It is important to regularly publish fresh content on your website. If your content is outdated and/or contains information that is no longer relevant, potential customers might lose trust in your site, thinking it’s no longer “active”. A good rule of thumb is to update your site at least once per month.

    • What are some other digital marketing tips?
      • Here are a few additional digital marketing tips:

        • Make sure your website is mobile-friendly. More and more people are using their phones and tablets to access the internet, so it’s important that your website can be viewed on these devices.
        • Use social media to promote your website and your products or services. Facebook, Twitter, and Instagram are all great platforms to use.
        • Make sure your website is easy to navigate. Potential customers should be able to easily find what they’re looking for on your website.
        • Create high-quality content. Your website should contain informative and accurate information about your products or services.
  • SEO

    • What is SEO?
      • Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of your site.

    • How does SEO work?
      • The goal of SEO is to earn higher web traffic levels by improving the visibility of a website in Google search. Google uses a variety of factors to determine the ranking of websites in its search results, and SEO is designed to improve a website’s position in those results.

    • What are some common SEO methods?
      • There are many methods used to improve a website’s position in Google search results, but some of the most common include optimizing title tags and meta descriptions, improving website content, and building backlinks from other high-quality websites.

    • How long does it take for SEO to work?
      • The time frame for seeing results from SEO can vary depending on the competitiveness of your industry and the effectiveness of your SEO campaign. In general, however, it usually takes several months to see noticeable results from SEO.

    • How much does SEO cost?
      • There is no set price for SEO, as the cost can vary depending on the size and goals of your campaign. However, SEO is generally more affordable than other types of marketing, such as pay-per-click (PPC) advertising.

    • Is SEO worth it?
      • Yes, SEO is definitely worth it for most businesses. The benefits of SEO include higher web traffic levels, improved visibility, and increased brand awareness.

    • What are some common SEO misconceptions?
      • One common misconception about SEO is that it’s a “set it and forget it” type of marketing tactic. However, this isn’t true. SEO requires ongoing effort to maintain and improve your website’s position in search results.

    • What are some common SEO mistakes?
      • Some common SEO mistakes include not doing keyword research, using too many keywords on a page, and building low-quality backlinks.

    • What is white hat SEO?
      • White hat SEO is a term used to describe ethical SEO practices that comply with Google’s guidelines. White hat SEO tactics include things like creating high-quality content, optimizing title tags and meta descriptions, and building links from other high-quality websites.

    • What is black hat SEO?
      • Black hat SEO is a term used to describe unethical or fraudulent SEO practices that violate Google ’s guidelines. Black hat SEO tactics include things like keyword stuffing, creating doorway pages, and building links from low-quality websites.

    • What are Google’s SEO guidelines?
      • Google’s SEO guidelines are a set of best practices that website owners can follow to improve their site’s position in search results. These guidelines cover things like creating high-quality content, optimizing title tags and meta descriptions, and building links from other high-quality websites.

    • What is an algorithm update?
      • An algorithm update is a change that Google makes to its ranking algorithm to improve the quality of its search results. Google updates its algorithm on a regular basis, but major updates are relatively rare.

    • What is a Google penalty?
      • A Google penalty is a punishment that Google gives to a website that violates its guidelines. Penalties can range from a minor ranking drop to complete removal from Google’s search results.

    • What is the difference between an algorithm update and a Google penalty?
      • An algorithm update is a change that Google makes to its ranking algorithm to improve the quality of its search results, while a Google penalty is a punishment that Google gives to a website that violates its guidelines.

    • I’ve been told that I need to do SEO for my website. What does this mean?
      • This means that you should take steps to improve your website’s position in Google search results. This can be done by optimizing title tags and meta descriptions, improving website content, and building backlinks from other high-quality websites.

  • WEB DESIGN

    • How important is it to have a responsive website design?
      • A responsive website design is extremely important. In today’s digital age, more and more people are using mobile devices to access the internet. If your website is not designed responsively, it will be very difficult for mobile users to view and navigate your site. This can result in a loss of traffic and potential customers.

    • What is the difference between a static and a dynamic website?
      • A static website is one that is built using only HTML code and does not change. A dynamic website, on the other hand, is built using programming languages such as PHP or ASP.NET and can change based on user input or interactions

    • What are some common web design mistakes that should be avoided?
      • There are a few common web design mistakes that should be avoided, such as using too much Flash, not making your website mobile-friendly, and using excessive pop-ups. Additionally, you should avoid using duplicate content, using keyword stuffing, and using black hat SEO tactics.

    • What are some tips for creating an effective website?
      • Some tips for creating an effective website include using clear and concise text, easy to navigate menus, and including high-quality images. Additionally, your website should be designed responsively and load quickly.

    • How often should a website be updated?
      • A website should be updated regularly in order to keep the content fresh and relevant. Additionally, updates can help to improve your website’s search engine optimization.

    • What are some common security risks when designing a website?
      • Some common security risks when designing a website include SQL injection and cross-site scripting attacks. Additionally, you should make sure that your website is hosted on a secure server and that all sensitive data is encrypted.

    • What are some of the most popular web design trends?
      • Some of the most popular web design trends include flat design, material design, and parallax scrolling. Additionally, responsive design, video backgrounds, and microinteractions are also becoming increasingly popular.

  • EMAIL MARKETING

    • What is email marketing?
      • Email marketing is the process of branding and spreading your company’s message or products via email communication. This often involves including links to your company’s store, services pages or your homepage to drive users through targeted emails.

    • What can help customers engage with my email?
      • Make sure the message your sending will resonate with the intended audience. Tailor your message to people who have interacted with your company before or those who have never heard of your business. Providing a service the user might be looking for is paramount, but also presenting it simply and with the most important information is key.

    • How frequent should I be sending email marketing campaigns?
      • There’s a fine line between being a pest and nestling yourself into someone’s frame of mind. You’ve got to be persistent enough to be top of mind when thinking of your business’s services, but not so much that you’ll see unsubscribe rates climb en masse. It varies by who you are sending to and what your product or service is.

    • What’s a good email open rate?
      • Again, depending on subject matter, industry and audience, this can vary. It is very common to see good email open rates around 10-15% of the list you send to.

    • How do we keep track of the data when launching email marketing campaigns?
      • DigitalParc has you covered. With our email marketing expertise and sending software, we are able to easily track key data points related to your campaign to determine if this is one to stick with or move forward with some new thinking. We can also help determine what email list groups work best with your campaigns.