There are endless benefits that can stem from an effective video marketing campaign. It’s no secret that video is dominating the Internet. Consider the following statistics.

  • 87 percent of online marketers use video content.
  • YouTube has more than a billion users.
  • 45 percent of users watch more than an hour of social media videos every week.
  • More than 500 million hours of video is watched on YouTube daily.

Read on to learn three ways that video marketing can boost your online marketing efforts.

Grow Your Business

Video is the perfect tool to help you explain your products or services to potential customers. The majority of users are more likely to purchase a product online after viewing a demonstration video. Not only does this type of video help potential customers understand what it is you offer; it establishes a sense of reassurance that inspires them to make a purchase. Another way brands can improve their marketing results is by embedding videos within their website’s landing pages. Embedded videos can persuade users to stay on a web page for a longer period of time, causing them to take in more information and interact with the content.

Better Communication With Your Audience

Inflating your online “footprint” through video marketing will help you gain the trust of your potential clients. Video is an effective communication tool because it can inspire users to ask useful questions about your product or service, giving you an opportunity to foster a personal connection with your followers. This type of communication can help you secure customer dependability. You will have an easier time demonstrating your awareness of your audience.

Improve Your Online Presence

Video is responsible for more than 70 percent of Internet traffic. That is why that it’s crucial for your organization or business to have a strong online presence. If you’re looking to start achieving a stronger presence, publishing and/or sharing video content will help. It allows companies to reach a larger audience.

Implementing a video marketing campaign can significantly enhance your brand’s success online. Increased exposure, trust and revenue are good examples of how video can help your overall marketing strategy. Now is a great time to begin integrating video into your digital campaign.

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