To get the most out of your website, it should be redesigned often. If you think that your website is up-to-date and your website’s design looks great, it probably is. However, a website should be improved and looked after regularly to ensure that your company’s presence is effective and successful at driving what is most important to your business.

1) Search Engine Optimization (SEO)

A website must be SEO friendly, which means that website contains rich content, relevant text, and HTML tags that are relevant to what users want, especially users that you are looking for. Sometimes a website’s structure is non-compatible with search engine algorithms, which means the website’s pages are not indexed and the website fails to appear in search results.

This is also a good time to make sure your website is mobile responsive. As you redesign the website, ensure that it is easy to access the website across multiple devices and browsers. It should easily read on-screen sizes of any device that a website visitor might be browsing with.

2) Technology Changes

Website technology changes regularly, and your website should follow the same trend. It is important to stay up-to-date with recent technology to ensure visitors can view website content properly and access the website across multiple devices and browsers. The software surrounding your website updates more often than one might think. WordPress updates, internet browser updates, search engine algorithm updates and other changes can all affect how a website performs with an effective user experience.

3) Rebranding your website

When a website is redesigned for a company it should follow the company branding and messaging. The redesign allows rebranding the website to better represent the brand’s voice. In addition, the newly designed website will stand out in website visitors’ minds when they are looking for products and services.

4) Make your website more functional

Depending on the features and functions of the website, it may need to be redesigned to make it more user-friendly and accessible. For instance, you might want to add social media integration or e-commerce features. Adding these website functionalities can make for a more engaging experience when a visitor lands on your website. This will increase leads and, in return, increase revenue.

5) Optimize your website for mobile users

It is important to ensure website availability and access is across multiple web browsers and devices. Today more website visitors are browsing on mobile phones and companies need to adapt to the changes in website design.

People visit your website to learn about your products and services, so it is important to keep your site up-to-date and provide website visitors with valuable website content.

If it’s time for your website to undergo a redesign, DigitalParc can help you at every step of the way to optimize and design content as well as market your site and business to ensure website success. Contact us today at hello@digitalparc.com or at 612-845-5590.