Google’s Local 3-Pack continues to increase in importance as the months and years go by. When the company made a significant shift in the way it displays local results in the map by shrinking its scope and altering guidelines on keyword-rich business names, rankings had been in flux and it continued to highlight the extreme importance the Local 3-Pack has for businesses in their SEO strategy.
In 2022, Google’s Local 3-Pack has never been more prominent due to an increased focus on a user’s proximity and location to businesses in its recent search algorithm updates. On the vast majority of searches, the Local Pack appears above any organic search rankings. In addition, the Local 3-Pack accounts for 45% of the clicks on a given Search Engine Result Page (SERP). Paid ads make up 19% of the clicks and standard organic rankings make up another 29% of the clicks.
Why do users have such a high trust and affinity for those businesses and websites that show up in the Local 3-Pack to click on them so frequently? For one, local results mean a lot to consumers today. Proximity to where users are located has led to the local pack becoming more important than ever.
Not only is location and proximity highlighted in the Local Pack, but other integral information like services offered, hours and other detailed data that users love to see.
So, how does your business show up in Google’s Local 3-Pack? The only answer is local SEO with a Google Business Profile.
Google Business Profile
Google Business Profile (formerly Google My Business) is a listing on Google that your business can sign up for. DigitalParc’s expert SEO team has tremendous experience in working with your team to get the right information to register and verify this listing on behalf of your business.
These Google Business Profile listings need various pieces of information about your business to make this listing viable such as an address customers can visit and a phone number associated with the business, but the more accurate and detailed the listing is, the better it is for potential users to contact you and become a potential customer.
Things that are very valuable to these listings are:
- Your Industry
- Services Offered
- Service Area
- Special Holiday Hours
- Website Link
- Store/Office Accessibility
- Products Offered
It’s important to know your business can also receive calls and messages directly to your Google Business Profile. DigitalParc’s SEO plans include monitoring of these listings to ensure your business is connecting with prospective and existing customers.
Maybe the most important part beyond being located near users who search for services your business offers are reviews. Cultivating reviews to your Google Business Profile is necessary and can help Google better understand and trust your listing to make sure it ranks highly in the Local 3-Pack.
If your business is looking to achieve a greater digital presence in the Google Local 3-Pack, contact the expert, results driven SEO consultants at DigitalParc to help your business’s digital marketing thrive.