In today’s digital world, it is extremely important for business owners to rely not only on traditional media for marketing their products or services, but to make use of the Internet. Every company with an official company website should use it to promote their products and services and offer valuable information for their potential as well as existing customers.

In the clutter of existing elements of a website design, you may find that the most important elements that make up a good design for any business, whether big or small, may get completely ignored. Enlisted blow are the top web design elements that you should utilize to improve your website’s traffic and conversion rates.

Have your own domain name. It goes without saying that when your website has its own domain name, it raises the credibility factor of the company. To make it even more appealing to the potential customers, it is very important to select a domain name that matches the name of your business or company. However, businesses that operate on a smaller scale or those that are start-ups may find it difficult to acquire access to a domain name that is the same as the name of their business. In such cases, a good rule of thumb is to make use of a keyword that best describes the work that your company does. This will help Google and other search engines index your website and increase the visibility of your pages in Google’s search results.

Create an ‘About Us’ page. Your potential customers will want to know more about you and your company goals when they land on your website. If they do decide to make a purchase from your website, they will want to know who you are and where and how your business came into existence. That is why you should provide answers for all of these queries in the form of an About Us page. The simple addition of this page with useful information about your company and its history – along with what you aim to achieve using it – will build trust and confidence in the minds of potential customers. If you own a store that serves customers on location, you should consider including a digital roadmap to help them find your store. Of course, if you are solely on online business, this step can be omitted.

Do not fill up your website entirely with ad space. There is no doubt that an increase in the readership of your company website’s blog pages can help you earn good money from the ads that you decide to place. However, if you end up clogging the entire space on your website with ads, the chances are your potential customers will be turned off and will look to other sources for their needs. Therefore, while it is not a bad practice to have ads running on your website, it is also equally important to keep it to a minimum in order to give your potential customers exactly what they are looking for – informative content that they can make use of.

Maintain a clean background. You may be tempted to add jazzy images that are relevant to your company to fill the background for your website, but this may actually drive potential customers away. As a rule of thumb, a good company website always has a clean background in one solid color, preferably lighter shades of gray, beige or cream tones. However, keeping your background plain white is all the more desirable. Not only does it make your website easier to view; it lends an incredibly professional touch to it as well.

Make sure your visitors can locate your vital content within a minimal number of clicks. If you are confident that your potential customers will benefit from a piece of information that you place on your website, make sure that the window between the customer entering your website and finding the information is as small as possible. If you add too large of a gap between these two elements, your potential customer will end up getting frustrated and visit your competitors’ websites.

Include breadcrumb navigation. Breadcrumb navigation is one of the most professional ways to design your website since it lists out all the links that got the potential customer to the most current page that they are on. Therefore, if the website visitor does wish to go back to the previous page, they can do so by simply clicking on the link instead of having to go all the way back to the homepage and then accessing another page.

Understand the importance of color coordination. For any appealing website, the color scheme plays a very important role. When your background is lighter in shade, make sure that the text that you use features a darker shade to ensure that the it is visible. If you end up using a lighter shade, it will not be possible for the visitor to read what you have to say and this will drive customers away.

Create a well-designed ‘Contact Us’ page. To ensure maximum website conversion, always include a Contact Us page so that your potential customers can get in touch with you when they have any questions or requests regarding your product or service offerings. In addition, this page can help you obtain valuable feedback from your customers that you can use to modify your business approach.

Producing your ideal website design is the first step towards increasing your conversion rates online. Whether you are a large, established company or you are starting a business, the tips above will help you gain the most from your website.