The importance of professional website design cannot be understated in today’s digitally driven marketplace. A well designed website is not only visually attractive, it serves other functions that are critical to making your business or brand stand out. Envision your website as a house: an attractive design would be the exterior of the home – the first impression that passersby would take in. The components behind the design would be the elements that make your home functional and assure that your guests find it welcoming. In the case of website design, these elements include mobile responsiveness and user friendliness.

Visual Appeal.

Attractive website design should be one of the top priorities for the marketing of your business. Your website is the first impression of your company that potential customers take in. You want your design to stand out and look professional, especially given the amount of competitors that are just a click away. Smartly designed websites assure that visitors are instantly impressed with your business, thereby conveying a sense of trust and keeping them engaged with your site. It has been proven time and time again that attractively designed websites lead to successful calls to action – whether that means sales, signing up for a newsletter or sharing your information via social channels.

Mobile Optimization.

Having a website that is mobile responsive is an absolute must for any business. Technology is constantly evolving, but one standard remains: more and more people rely on their mobile devices to access and search the web. If they land on your website while using their smartphone or tablet, you want to assure that the website functions optimally. This means incorporating smartphone and mobile responsiveness into the design of your website to assure that your website loads quickly, is attractive and simple to read and is easy to navigate while using these devices.

User-Friendly Design.

Finally, a user-friendly website is crucial to good website design. What this means is that the navigation of your website is simple and easy to understand, assuring that visitors will not be frustrated with the process of “trying to find things” on your website. Although your website can be complex and have many pages, making it user-friendly means providing smart navigation bars, labels or tabs that clearly define the pages or sections of your website. User-friendly website design allows your customers to move through your website with ease and simplicity, assuring better engagement and making it far more likely for them to stay on your site.

Your website design should allow your website to function or interact with your customers as though they were walking into a physical location of your business. You would want your business to be attractive and draw customers in, your sales staff to be responsive and attentive to the needs of each customer, and you would want the design of the shop to be easy to navigate.