At DigitalParc, our Minneapolis inbound marketing experts use diverse digital tactics to create a comprehensive plan aimed at generating more leads, fostering engagement and ultimately expanding your brand on the Internet.
We firmly believe the Inbound Methodology is the most effective way to convert strangers to website visitors, those visitors into qualified leads and those leads into loyal customers and advocates for your business.
Inbound Marketing involves drawing potential leads to your company naturally and organically. It differs from traditional marketing methods, which rely on buying engagement through paid ads and other promotional material. Inbound marketing is focused on earning the interest and attention of your audience.
We conduct thorough research to determine who we need to target and how we can reach them effectively. Our goal is to attract the right individuals and turn them into website visitors. While this preparatory work is not included in the Inbound Methodology, it is a critical step in achieving the proper mix of marketing techniques to convert leads into customers.
If you are seeking potential leads, DigitalParc can help draw in your ideal customers or Buyer Personas by producing high quality, easily accessible content.
After successfully driving visitors to your website, the next step is to engage with them and convert them into leads by collecting their contact information. To incentivize visitors to provide this valuable data, you must offer something in return. This could be in the form of eBooks, slide decks, infographics, case studies, or white papers. The value of your offer should match the type of data you’re trying to collect.
Once you have attracted the appropriate visitors and converted them into leads, we can help you engage those leads and transform them into customers by employing focused, automated email nurturing and social media interactions.
By creating custom messages, you can continue to interact with, satisfy and potentially upsell your existing customer base, ultimately transforming them into loyal advocates for your company.
Inbound Marketing Services in Minnesota
To learn more about our online inbound marketing service, contact us online or by phone today! Based in Hennepin County, we serve the entire Twin Cities metropolitan area.