As technology becomes more advanced, SEO strategy becomes more sophisticated and complex. Fresh, original, quality content is a key factor to modern SEO success. Content provides value to your visitors and attracts search engines, showing both that you are a knowledgeable and credible source of information, which helps you move up the search rankings.
Quality is Key
Today, content for SEO has to go beyond just practices like on-page keyword optimization and link building. Both of these are still vital to SEO success, but they will no longer get you there on their own.
Google has made incredible technological advances over the years, and is now even better at sifting through what it believes to be “high quality” content. Websites that provide visitors with valuable, original content are looked upon more favorably by Google and will place higher in search rankings. Some factors that Google looks for in high quality websites are longer content, correct grammar, correct spelling, images, videos, proper text formatting, and both inbound and outbound links.
Types of Content
Blogs are one of the easiest and most efficient ways to create quality content. Blogs are great for a number of reasons, one of the biggest being that they can satisfy both Google and their target audiences with fresh, valuable content. Blog posts are also incredibly important for SEO because they give business extra opportunities to add keywords to their website in a natural way. The more blog posts they make the more relevant they will become to those specific key words.
Blogs also act as great content to share on social networks like Facebook and Twitter. Continual posts on social networks help engage followers and can act as inbound links. Finally, blog posts can help businesses get backlinks from other companies or blogs, which help build authority with Google.
Blog posts are a great platform for textual content and keyword placement, but they aren’t always the most enticing forms of content. Visual content such as images, videos and infographics are more eye catching and engaging to visitors but still provide valuable information. A lot of consumers prefer these because they can quickly read or watch a significant amount of information in a way that’s stimulating and easy to understand, which makes it easier for them to recall later on.
Visual forms of content are good for businesses because they tend to be more popular than blog posts, making them a great way to increase traffic and gain authority.
Search engines are getting smarter, and they now require consistent, high quality, new content for a website to achieve SEO success. Blog posts and visual content like images, infographics and videos are easy and effective ways to not only rank better in search engines, but increase traffic, engage visitors, and grow your business.