RankBrain – a new algorithm released by Google – is a much more complex update than previous updates like Panda and Penguin. According to Google, RankBrain is now the third most important factor when determining what results are provided for specific search requisites. Google RankBrain algorithm can impact your business in a number of ways. That is why it is critical that business owners figure out how it works and how to utilize it to improve SEO.

Google RankBrain Algorithm

RankBrain works by processing large amounts of search queries through a new element in order to gain a better understanding of user queries. It then provides more appropriate results at a much faster rate. In other words, RankBrain has allowed Google to incorporate artificial intelligence into their most recent update.

The goal here, of course, is to gain a better understanding of user interests, needs and habits, and what users are looking for when conducting search queries. Acquiring such information allows Google to provide users with the most relevant content related to their specific search queries, so that they can spend less time browsing through unhelpful information and more time getting the results they want.

How RankBrain May Impact Your Business

RankBrain can impact your business in a number of ways. The first and primary way in which the new update will influence business traffic is by eliminating the focus on keywords. RankBrain provides search query results based on context and not simply on keyword matches. This means that companies will have to start thinking more about what are people searching for to land on a website site and less about what keywords should be used to optimize search results? Business owners will need to gain a more comprehensive understanding of their target audience, as well as the triggers that prompt them to visit their websites in order to make the most of this new technology, which is revolutionizing the SEO and digital marketing industry.

Evaluate your SEO

With every new algorithm that comes out, you should take a good hard look at your SEO to see if your site’s pages are optimized, and that you’re conducting your optimization in a way that Google won’t penalize. As time goes on, Google is only going to get better at crawling your site, so you can’t afford to try to game the system. Remember that SEO is a process, and it takes a lot of effort to get where you want to be.