As we have discussed before, proper website design is critical to your business and brand. You only have about eight seconds to entice a visitor to stay on your page. The importance of good web design cannot be understated in our technology-driven economy. Often clients will assume that if they have a beautifully designed site, the work is done. But that’s never the case. Remember to include these 9 web design elements that improve conversion on your site to focus on your target audience and improve your SERP listing.
9 Web Design Elements That Improve Conversion On Your Site
There are many elements to consider when you’re considering the design of your new website, and any good web design firm will staff a host of media professionals, from graphic designers to copywriters and engineers in order to deliver the most compelling and rewarding websites to their clients.
Today we’re focusing on the importance of the functional requirements that should be considered when designing a website. Consider it the technological way of assuring that beauty isn’t only skin deep on your website.
Functional requirements require that you think about how you want your website to work and the core processes that you expect your website to be able to achieve in order to deliver.
Think of the functional requirements of your website in the most basic of concepts, barring from your mind how you want the website to look. Consider the functional assessment of your website as the ultimate customer experience: What must your website do to attract and retain customers?
Simple examples of functional requirements include:
- The website needs to be able to process customer orders.
- The website needs to be able to complete sales transactions.
- The website needs to retain customer purchase information.
- The website needs to have a sign-up function.
- The website needs to host video.
- The website needs to have a calendar.
- The website needs to have a blog.
- The website needs to have a contact form.
- The website needs to have social media links.
Many websites fail due to the fact that the sites were designed considering only the visual elements of the website, with no regard to how the website would actually function behind the scenes. This often leads to a navigational nightmare for potential customers, who will think nothing of leaving your website to find one that operates in a more streamlined manner.
In addition to forcing you to think about the customer experience, functional design planning will reduce website design and delivery delays and costs. If you solely focus on how you want your website to work, without assessing the functional requirements or reality of your site, this leads to major budgetary issues and time delays.
While a graphic designer can create wonderful logos and images for your website, it’s important that website developers be a part of the initial process to assure that what you’re envisioning is technically possible and makes navigational sense.
The last thing that you want to happen is to have a website designed that looks good, but that doesn’t make it simple to convert visitors to buying customers. It should be simple for someone visiting your site to sign up for a newsletter or purchase your product.
The ‘pretty on the outside’ concept won’t get you good results in the long-term when it comes to e-commerce. A good web design agency can assist you with all of the important and unseen components that are critical to having a successful and profitable website. Contact the professionals at Digital Parc for a consultation, and remember these 9 web design elements that improve conversion on your site.