Search engine optimization (SEO) is like an arm wrestling match. Even if you let up for a moment, your competition can quickly take the lead. Once your website loses its spot on the search engine results page (SERP), it can be a major challenge to get your placement back. This is especially true if you are in a highly competitive industry. If your competitors are savvy when it comes to digital marketing, they no doubt utilize Google’s suite of Internet marketing tools to monitor and boost their online reputation. With such fierce competition, how can you get ahead? You should be using tools that your competition likely does not know about. You may want to employ the five useful SEO and digital marketing tools below for a competitive advantage.

SEM Rush. Unlike Google’s Keyword Planner Tool, SEM Rush compares your SEO and pay per click (PPC) information together. You will get a clear view of how your keywords are performing and how your competitors are performing using their keywords. It will also tell you how many times your brand name appears on the major search engines. In addition, you can use it to monitor the backlinks of your competitors. SEM Rush offers a free version.

Monitor Backlinks. This is a great tool for backlink analysis. This tool provides you with a clear view of the quality of your links. The report is incredibly easy to understand and you can instantly see where your backlinks lead to, whether they are “follow” or “nofollow” and how relevant they are. As of this article’s writing, you can evaluate one website per week under the free version.

Majestic SEO. This tool is beneficial when it comes to analyzing your backlinks as well. Majestic SEO allows you to easy monitor the backlinks of your competition and know exactly how relevant each backlink is. Of course you can monitor your own backlinks and understand how each one affects your search engine rankings.

Woorank. This offers a complete SEO analysis of your main site as well as your internal pages. You simply need to type in a URL to analyze and it will give you an entire form of SEO quality information. It will tell you what aspects of your site need to be improved for SEO purposes and will even develop a marketing plan for you. It will alert you to any major issues like broken links. You can also use it to analyze the quality of your competitors’ sites.

Screaming Frog. This tool will examine your site in the same manner that Google bots do. It will then provide you with a report that allows you to understand the quality of each of your website’s pages and how they compare with the quality of your competitors’ pages.

Using any of the five digital marketing and SEO tools above will give you a strong advantage over your competitors because it is likely that they do not know about them. To learn more about your SEO, digital marketing or web design options, feel free to contact DigitalParc today.