Looking to drive more leads in 2015? We have put together a simple and effective guide to help strengthen your online presence and grow your business.
At DigitalParc, our credo is Design. Drive. Convert. Above all else, these three elements need to be in place.
1. Design a Better Website.
A strong website is the first step to achieving success online. Consumers want information instantly in today’s fast paced, Internet-based world. In a matter of seconds, visitors will judge your business by the look and functionality of your website. Does your website accurately represent your business? We can help you build a website design that attracts new customers and perfectly expresses your brand.
2. Drive More Traffic
What is the benefit of having a strong website if people can’t find it? Search engine optimization (SEO) helps businesses become listed on a search engine’s un-paid or “organic” search results. The higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive. DigitalParc can help your business climb the search rankings and bring new traffic to your website.
3. Convert More Leads
Conversion rate optimization is the strategy of creating an experience for consumers on a website in order to increase the amount of visitors that convert to customers. When a potential customer lands on your website, are they contacting you? DigitalParc can help you increase the odds that your website’s visitors convert into paying customers.
After you have the fundamentals in place, now consider these Internet marketing techniques to help drive even more traffic to your website and create lasting relationships with your customers:
4. Inbound Marketing
Inbound marketing focuses on creating quality content that pulls people toward your business. By creating content that is aligned with customer’s interests, you naturally attract qualified traffic to your website that you can convert to customers. Not only does inbound marketing bring new visitors to your website, but it can also help turn those visitors into leads, and eventually into customers.
5. Email Marketing
Email marketing is a very effective, low cost marketing tool. It gives businesses the ability to grow the value of their customer relationships, while also converting new prospects into customers. On top of that, it’s incredibly cost efficient and easy to manage.
Pay per click advertising is a great, fast way to get visitors to your website. Pay per click marketing, or PPC, is pretty simple to use. Businesses pay to have their listings show up on search engines like Google or Bing, and these listings appear in search results along with the organic, non-paid results. We can help create listings using the right key words to so that you can get increased, qualified traffic to your website.
There you have it. Internet marketing gives businesses a great opportunity to connect with their customers, leave lasting impressions, drive traffic to their website, and increase sales. Contact DigitalParc today if your looking to grow your business in the new year.