In this episode, Greg Ackerson, founder of InBYLT and Apex Water Solutions, shares insights on leadership, company culture, and the importance of purpose-driven business. He discusses the genesis of his companies, the core values that guide decision-making, and the evolution of his leadership style from seeking answers to fostering collaboration. Greg emphasizes the need for innovation while maintaining business viability, the role of an operating system in executing strategic goals, and the lessons learned from challenges faced with partners and subcontractors. He concludes with advice for future strategic moves, highlighting the value of peer advisory groups and structured systems.