Management is a craft that is both universal, and unique. Managers must make decisions that protect their business and drive revenue. That said, one style of management is not necessarily better than any other. Unless, of course, the latter method simply doesn’t work. Regardless of how managers operate individually, experience teaches them how to make critical decisions that affect the long-term and day-to-day activities of their business. PPC management and online marketing is no exception. PPC and SEO managers work non-stop to keep their websites relevant and well ranked. That said, you’d be hard pressed to find a group of online marketing managers that do everything exactly the same. Like every other management position, they bring their own personal biases to the table. But can those biases have a negative impact when optimizing your website? Columnist Ben Middleton points out how biased habits affect PPC performance. Continue reading “How Biased Habits Affect PPC Performance”