May 2015 - DigitalParc

Why A/B Testing is a Valuable Marketing Tool

Posted on May 21, 2015 by dpadmin

When it comes to marketing your product or service, there is much to be said of A/B testing. This is the process of testing two versions of a product or service to see which is more popular among the masses. It is valuable in helping anyone with either a new business or product determine how well it will do. It is also helpful if you have two different website styles that you want to check out against what the crowd likes. This can give you the edge on the competition and allow you to use the one that best fits the market needs.

What Can A/B Testing Be Used For?

A/B testing can be used in all market types and is an excellent measuring tool with regard to what your niche market needs or wants the most. Marketing practitioners can perform these tests on a random group to see which product or marketing platform is the most affective for your niche clients. With professional help you can get the most for your money in your ultimate marketing plan and use what is proving to be the best laid plan for your situation.

A/B split testing is largely used to enhance pay per click (PPC) campaigns, especially in when it comes to testing which alteration to your on-page elements – such as your headings and product images – yield the highest conversion rate and-or sales. In addition, brands that utilize email marketing often apply A/B testing to improve their click-through rates.

Online marketing may have changed the way that you run your business, but A/B testing is still an important part of running an online marketing campaign. It allows you to truly get an idea of what your potential customers are looking for so that you can allocate your funds to those specific areas. In marketing, wasted time results in wasted money and getting such results will help you save on both. Whether you have a new online product that you want to market or you want to see what marketing platform your customers like the best, A/B testing can help supply you with the answers in an organized manner when you have professionals by your side.

Learn More:

If are interested in implementing an A/B testing campaign or would simply like to learn more about it, please contact the digital marketing professionals at DigitalParc. To begin, please fill out our simple contact form or call our staff at 612-845-5590.

3 Advantages of Influencer Relationships

Posted on May 19, 2015 by dpadmin

When it comes to marketing your website and business, one of the oldest means possible is still one of the foundations today. Networking is the key to keeping your business flush with new customers. In terms of internet marketing and networking, building relationships with influencers can make all of the difference. Below are three of the many reasons that you might want to work to build these relationships.

You can increase word-of-mouth. Influencers that you build relationships with have the ability to help move news of your business to others that they know. These individuals tend to have a wide following of people that listen to what they say. This means that if they are able to spread the news of what you have to offer to others, you are likely to gain many new customers.

You can speed up your brand’s exposure. When you build relationships with influencers in your niche or market, you will find that it is much easier to get the exposure your business needs quickly. This means that if you have a new sale, new information or a new topic that you want everyone to know about right away, you are likely to have more success with the help of these influencers. They have large numbers of followers that they can share this information with and these follows look to the influencers as authority on the topics at hand.

An influencer can provide education and mentoring. Building relationships with influencers in your niche can also be beneficial to your business and marketing because you will be able to learn from them. This means that you can pick up on marketing strategies that you could implement into your business efforts. These are likely tested and proven to be effective for helping your business grow. They have the tools to help you learn more and learn fast, bettering your own marketing campaign along the way.

4 Fundamentals of a Successful Inbound Marketing Strategy

Posted on May 7, 2015 by dpadmin

Inbound marketing is perhaps the top way to promote business today. It is important to keep from wasting your time on poor marketing techniques. There are some ways to be effective in your inbound marketing efforts. Here are four inbound marketing tips to help you stay on track.

Remember that your product is key. While you may want to market your product to death, you can only be successful if the product you are marketing is good quality. Choose products that are worth the time and effort to market and you will find half the battle won. Make sure the products are something that is going to be well received and that there is a need for.

Understand SEO core factors. It is vital that you fully understand what makes SEO work. The relevance of the SEO and the authority of it are vital to success. Be sure that your SEO is relevant to the product that you have and the individuals looking for it. Additionally, be sure that you have the authority to back up what you are claiming about the product.

Design for the customer. While you want to showcase the product in your website, remember that you also want to design the site for the visitor or customer. It is vital that you captivate the audience you have quickly once the hit your page. The attention span of the Internet surfer is very short and if you don’t captivate them right away, you will lose them for good. Keeping them on the page for as long as possible is the key to turning them into customers.

Give it away. No, do not ‘give away’ your product. Give away knowledge when you attract visitors to your site. The more information that you can provide them, the more likely they will give you the authority you need and they will invest in what you have to offer. Take the time to provide them with quality information they can bank on and they will trust you enough to buy what you are selling.

If you are interested in discussing the implementation of an inbound marketing strategy, do not hesitate to contact DigitalParc. We pride ourselves on helping our clients enhance their online marketing presence, drive visitors to their websites and improve their conversion rates.

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