“If you build it, he will come.”

This line from the movie Field Of Dreams was meant as an inspirational promise to motivate the main character to build a baseball diamond in the middle of a corn field. Of course, it being a movie, the field was built and lo and behold, people arrived in droves, saving the family farm and leaving everyone in smiles.

The world of technology boasts the same whispers from across the web, calling out to business owners to create a website; many times with ads that imply that building a website is simple and anyone can do it.

While it’s true that there are a host of programs and organizations out there that can assist you in making a website, the truth is that actually getting sales and traffic to your website is more difficult.

The help of professionals in the digital industry can be one of the best investments that you can make as a small business owner, given the digitally driven world that we live and consume in.

Here are some things to know about the truth of building a website:

It is not a fast process.

Anyone that promises you a website that will yield immediate results is not being truthful with you. Building a website that is targeted to the needs of your potential customers and that boasts an interactive and intuitive platform requires ongoing studying of the habits of your website visitors.

A successful website cannot be built overnight.

Design Matters

You have about eight seconds to keep a visitor on your website if they are visiting for the first time. If your site does not appeal to them, or the navigation does not make sense, they will simply leave and head to a different website.

Website designers and professionals can assist you in getting your message across with compelling design, as well as taking care of the backend work that assures smooth navigation.

Time: The Most Precious Commodity

If you’re a small business owner or an entrepreneur, you’re likely wearing many different hats. Building a website can be extremely time consuming, even for professionals in the field. If you’re trying to build your own website and maintain it, you need to dedicate many hours to the process.

Once your website is built, you still need to maintain it and assure that you are getting the traffic that you desire. Keep your website up to date by publishing fresh content. SEO is critical to the process, as is having good copy and clean design.

A professional website design company will employ staff members who are dedicated to keeping atop the most current and ever-changing trends in technology. It will supply you with content that will keep your website ranked high in search engines.

Building a website does not guarantee that you will build customers and traffic. Website design professionals can help you draw the crowds that you need to your technological field of dreams.