By Sophorn Chhay
Your mobile marketing strategy might be watertight, but amazing products won’t sell themselves. If you’ve covered all the bases, and if you’ve anticipated future marketing forecasts, it might be time to consider automation. Mobile marketing automation is extremely important for online marketing because it directly affects the customer’s user experience. Likewise, if a customer has a poor mobile experience, chances are your business will suffer.
Mobile Marketing Automation
Firstly, assuming you’ve developed a mobile app, streamline your platform for quick downloads and a seamless UI. Once you’ve created the bare bones, it’s time to automate. Mobile marketing automation engages customers. It drives sales and garners results with custom-tailored options. Your brand and app alike deserve a personalized touch, and your consumers will thank you for automated messages along communication channels. Check out our rundown of mobile marketing automation below, and take advantage of the excellent strategies the world’s professionals have crafted:
Step One: Target Consumer Segments
Your consumer population is big, and it deserves a properly mapped-out marketing channel to succeed. You need to segment your users into separate categories before you can automate your mobile strategy, and you need to harness effective campaign plotting before succeeding with an SMS rollout. Segment your users by the following criteria:
● Area context, like Location, weather and nearby events
● Demographics, like marital status, gender and age
● Active time of day, work hours and weekend behavior
Once you’ve divided your population, you can begin targeting them with specialized messages.
Step Two: Trigger App Engagement
Once you’ve created a segment plan, it’s time to impact users with app engagement. While SMS output is “the name of the game,” further engagement via mobile app ensures a rock-solid automated mobile marketing platform.
Mobile apps are integral to your marketing strategy. In fact, they constitute 89 percent of your consumer’s media time on mobile. While planning your advertisement campaigns, direct users to your app platform via automation. Once you have, automate them further by:
● Prompting them to take action
● Encouraging them to revisit your app
● Assist them with activity completion
Step Three: Establish Direct Connection
Mobile automation benefits consumer connection, too. Automated SMS programs, when properly aimed, can direct users to your webmail platform. Moreover, they can institute a series of prompts capable of garnering direct communication channels.
While an SMS platform is already “direct connection,” it’s still automated. Your key goals should rest in the consumer’s need to connect further. Here, benefits and location-based services are handy. Within the next three to four years, 94 percent of CMOs plan to execute mobile app strategies. Your benefits must extend from your SMS campaign, because a huge disconnect exists between business providers and cross-channel consumers.
Step Four: Direct Automation Towards Social Media
Social media is a natural partner of mobile marketing automation. Why? Because it garners big numbers, shares a lot of content and fosters in-depth relationships. Social media is also the home to Millennials. Currently, 50 percent of Millennials utilize their smartphones to research services, products and brand information. They’re a key demographic to your success, and they’re thriving on Facebook and Twitter.
When possible, direct your consumers from automated SMS campaigns to your social media presence. Furthermore, workbackwards. Social media is a fantastic reverse-op source for cross-platform potential. Your social media presence should link users to your e-commerce site, encourage text communication and invoke direct communication to your brand.
Step Five: Study the Data, and Provide Benefits
Consumers like value, and they’ll connect with your brand if you can provide it. Once you’ve automated your platform, discover their preferences with data-gathering analysis. If you can discover their preferences, you won’t need to automate on smaller levels.
Such smaller levels are vital to your strategy, too, as small consumer segments constitute a huge portion of return brand visitors. The market will change, but loyal followers will stay. Check out performance indicators, and personalize all of your marketing efforts. When possible, gather information from sales participants, and measure which strategies enhance your brand’s perceived value.
While you’re at it, check out these five tips for effective bulk texting strategies.
The consumer is always right, and they should be examined for their reasoning. Ironically, mobile marketing automation’s end-game is to reduce the need for automation. Automation providers sheer numbers, but long-lasting brands deliver value and drive consumer behavior. Don’t worry, you’ll always benefit from automation, but your brand’s durability, in the long haul, will carry itself into the newest stages of smartphone and consumer behavior development.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members.