Nowhere is the potential for business growth more significant than in the online marketplace. Your business could have started one of a million different ways. You’ve grown from idea to action to results. Consumers for just about every industry are growing and evolving too and they are now going to the web for just about everything. Your website is the key to your growth and success. In order to create a successful small business website there needs to be 3 key components in place.
Creating a Design that Resonates with your Customers:
Your small business website should act as a relentless employee working for your company 365 days a year. It should be designed to serve your visitors with all the information they might need. The content should be designed to appeal to customers at all stages of the sales funnel. An intuitive design with a strong call-to-action that makes it clear to the user what they should do on each page. Does your current small business website do these things? If not, it certainly should. Otherwise you’re missing out on potential business.
Drive the RIGHT Traffic to Your Small Business Website.
Are the right people finding your business’s website? People use many different phrases and keywords to search for products. In order to show up for the keywords that matter most to your business you need to use search engine optimization (SEO). SEO is a crucial tactic for small businesses to utilize, as search engine optimization is the actual process of how your page comes up in search engines like Google, Bing, Yahoo and DuckDuckGo.
As an example, let us say that you are a restaurant owner. Look at the following search queries:
• Cheap local restaurants
• Hidden gem restaurants in Minneapolis
• Diner with good food
The question is, which one of the above search phrases would you like your restaurant to show up for? The answer is, it depends. A small business owner needs to put some thought into which search terms are best for business. “Cheap local restaurants” might get more average monthly searches but the competition might be much more fierce. “Hidden gem restaurants in Minneapolis” might only get 10 searches a month but a person using this term may be much more likely to actually visit the restaurant and competition is probably much lower for that term. There may not be a clear right answer but it is still something small business owners should think about as they design a business website.
There are professionals who make their living studying search engine algorithms in order to find ways to ranks high for the right terms. If your small business website has never have an SEO audit it might be time to look into hiring a specialist to help with this important component of any small business website.
Does Your Small Business Website Design Convert Visitors Into Customers?
New website design? Check. Driving visitors with SEO? Check. So, what’s next? One last often overlooked component to an effective small business website is conversion.
What is it you want your visitor to do?
• Fill out a form?
• Give you a call?
• Buy right from the business website?
• Schedule a visit?
These are the questions you should be asking yourself through the website design and SEO process. You need to steer your customers in the right direction. Each section of your website needs to have clear directions on how the visitor should interact with the site. An effective website should guide customers down the sales funnel. After all, the ultimate goal of your small business website should be to help drive more business.
Design A Website, Drive Traffic, Convert Traffic Into Customers.
Your newly designed website should act as an additional employ for your business. It should be intuitive and easy to navigate, rank for the proper search keywords, and allow your visitors to convert into customers easy and painlessly. When you use the three main components mentioned above your small business will sooner begin to grow and function in ways you never imagined.
If you are a small business looking to gain exposure to new clients, the small business website design services at DigitalParc are the best way to accomplish your online goals in an effective and affordable manner.