As of 2012, the percentage of Americans who own a Smartphone has grown to 48%. Therefore, half of the population has the ability to browse websites, read news, and update social media on their mobile device. This is where the importance of a mobile-enabled website design comes into action.
A responsive designs means a website synchronizes with a mobile device, and adjusts according to the screen size of the device. This is an important asset to have as a business as a mobile responsive website allows a better viewing experience for the browser. The mobile industry is growing rapidly, as well as the amount of time and money people are spending on mobile devices. Even with this knowledge, many companies have yet to adapt their desktop website into a mobile responsive website. Taking this step into the digital world is essential, because mobile usage currently amounts to 10% of the global Internet traffic, and within a year it is expected to exceed the PC Internet traffic according to a report done by Gartner.
Not only are Smartphone users relying on their device to browse the web, but they are also using their device to purchase products. According to an article written by Mashable, the amount of purchases made on mobile devices reached $6.7 billion in the United States in 2012. In addition, purchases are expected to double by the end of the year. In the same article, Google came up with the conclusion that the importance of having a mobile responsive website is as follows:
1. Mobile sites lead to mobile purchases
2. If a website is not modified for a mobile device, then shoppers will go elsewhere
3. A bad mobile experience can damage a company’s brand and overall image
In conclusion, an overall better experience results with happy readers. Satisfied readers are more willing engage with the website, as well as linking and sharing the website. All together, this amounts to a stronger SEO.