Minneapolis Local SEO Services – 612-845-5590
DigitalParc offers full-service SEO in the Minneapolis region. We take an aggressive approach to not only increasing the organic SEO results for our clients, but to boost their local SEO results as well.
The major search engines have recently placed a stronger emphasis on local listings, especially for small businesses. That is why our SEO team manually generates citations across the web, claims local profiles and helps eliminate duplicate content that may hurt local rankings. It is a time-consuming process, but the outcome of implementing persistent and thorough local SEO strategies is a dramatic increase in your online presence.
What Is The Difference Between Local SEO & Organic SEO?
Standard SEO services usually focus on specific and niche keywords across a wide-ranging region. Local SEO involves targeting the community in which your business serves. By executing a local SEO campaign, you will have a stronger chance of attracting residents in your community – usually your city or state – to your website.
If you run a car repair shop in Minneapolis, it is unlikely that you will benefit from targeting users across the country. By developing a strong local SEO plan, your small business website will be visible to Minneapolis residents who search for ‘Minneapolis car repair services’ on Google, Yahoo! & Bing.
How Much Does Local SEO Cost?
DigitalParc is dedicated to providing results for our clients. We believe in many aspects, local SEO and organic SEO should be a united process. Many of the same principles found in organic SEO are used in local SEO and pursuing both fronts at the same time is the best approach. That is why, as part of our SEO package, we target both organic and local listings on behalf of your brand.
How Can You Improve Your Local SEO?
Submit your site to the proper directories. To benefit from local SEO, it is important that your local business or organization is cited on prominent online directories. Directories such as Foursquare, Google, Localeze, Infogroup, Insiderpages, Citysearch, Yelp, Yahoo Business Pages, Bing, Acxiom, and Superpages provide validation for businesses and help improve local rankings. Generally, the more leading directories a business is listed in, the higher chance it has to rank above its competitors.
Optimize your Google Places listing. The first step you should take in your local SEO process is to verify your site with Google My Business. Google is the most popular search engine and securing a first page position can significantly improve your conversion rate.
Even though your business website and your Google Places account are tied together, there are different optimization techniques that should be used. Using targeted keywords in your Google+ description and obtaining quality reviews from your clients are surefire ways to give your business a chance to rank in the local search results.
Find & eliminate duplicate listings. If you are listed in multiple directories but each features different contact information, it can hinder your website’s chances of ranking in local search results.
Your brand’s local address might be verified with Google My Business. However, if your Foursquare and-or Yelp listing provides a different address, Google may not improve your ranking. There is evidence that Google takes your verification across multiple channels into account when it “chooses” your placement.
Utilize offsite SEO. Offsite optimization still has a major influence on your local SEO.
Securing quality offsite links – especially via guest blogging opportunities – will improve your SEO and your overall exposure online. By increase the number of valuable backlinks, you have a stronger opportunity to drive steady traffic from local users who are actually in need of the services that you offer.
When it comes to guest blogging, the articles that you write and submit to authoritative websites do not need to discuss your specific business. They should, however, provide advice or news related to your industry.
If you are interested in learning more about the local SEO services offered by DigitalParc in Minneapolis, do not hesitate to contact us. We look forward to learning about your business and finding solutions to satisfy your unique Internet marketing needs. Contact us by calling 612-845-5590 or by sending an email to firstname.lastname@example.org.