If your bounce rate is hovering around 90% and you’re constantly thinking to yourself, “Why are so many people leaving my website?” Well, it’s most likely due to your website lacking in the design department. There’s no such thing as a perfectly designed website, but if you can get the basics on how to properly design a website down, you’ll see a significant increase in time on site and a decrease in bounce rate. Let’s take a look at some of the best practices in web design for 2016 to help improve the metrics on your website…
How to Properly Design a Website
Have a clean, simple, layout
There’s nothing that turns off a website visitor more than a cluttered layout. Having scattered content and images will confuse visitors and distract them from the reason they came to the
site. A big error in web design today is the overuse of different fonts, sizes, and colors. It’s important to keep it simple and use uniformed assets.
Be mobile friendly
Mobile usage in the United States increases year after year, therefore, having a website that is designed to integrate with mobile devices is paramount. Think of it this way, around 80% of internet users own a smartphone. If your web design isn’t optimized for mobile, you’ll be losing out on a lot of traffic. This also stretches into building your web design to cover other screen sizes, browsers and operating systems. Don’t forget about tablets!
Focus on the experience of your user
Have you ever gone to a website where you’re not really sure what you’re supposed to do? Me too, and it happens all too often. A good practice in web design is to take a look at your website and approach it as if you were a visitor. This will allow you to better understand the funnel of your website, which should end with your call to action. Even better yet, have a friend or family member go through the site. Think about what you want your visitors to accomplish on your site. Write these things down and give them to a friend and have them try to find and accomplish it. Document where they have struggles and address the changes to your web design.
Test your navigation
One thing that will make your visitors leave almost immediately are errors in your navigation. Make sure to test header and footer navigation bars to ensure that everything is linked, and linked to the correct destination. Broken links are a leading driver to negative google search rankings.
Please, remove anything in your web design that requires your user to have a flash player. If for some reason your user doesn’t have a player, they’re most likely not going to take the time to download it. They’re going to go find a site that isn’t a hassle to use. It’s 2016… If it isn’t quick and easy, it will fail.
Utilizing these few web design best practices in 2016 will dramatically improve how your site performs. You’ll see an increase in visitors, referrals and time on site; and also a decrease in bounce rate. While those metrics are important, the most important metric of all is that you’ll have happy visitors. And at the end of the day, that’s what really matters!