Twitter says, “Every day, millions of people use Twitter to create, discover, and share ideas with others.  Now, people are turning to Twitter as an effective way to reach out to businesses, too.  From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter”.

According to a report from an analysis firm, GlobalWebIndex, Twitter increased its user base by more than 288 million people in 2012, making it the fastest growing social network.  Facebook, Pinterest, and Google+ are good resources, and sometimes Twitter gets lost in the shuffle. Businesses need to be engaged with their Twitter accounts, not just have an account they can add to their main webpage.  Believe it or not, Twitter has value—and here are five ways to make Twitter an asset to your company.

Develop a community.  Create a strong community of followers that are excited to share awareness and visibility of your brand.

Be engaged with media relations. Share relevant stories, events, and updates in which your followers or the media have an interest.

Grow customer relationships. Engage with your customers if they have questions or issues.  Respond to their tweets (good or bad), and thank them for their business.  It is important to have a call-to-action Tweet to stay engaged with the customer base.

Promote upcoming events.  Twitter is a free way to promote events to your followers.  Create a hashtag to generate buzz and hype about an event in order to increase possible attendance.

Build an influence. When you share information your followers value, they will look to your business as a resource.

A lot of great results have been yielded through Twitter, because it’s outreach and it’s knack for being succinct appeals to it’s users. If you can make your mark within the character limit, you can create a lot of buzz for your product or brand.

You’re not going to lose the attention of someone with a tweet. You have a greater chance for your customer to engage with your link, make those posts count. The time you put into Twitter can pay off big time if you find a way to relate to your audience.

A lot can be said in 140 characters. Therefore make your Twitter, yours.

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