Google’s Gary Illyes announced last week that the mobile user experience is getting even more important. Google will release a separate mobile search index within the next few months. The goal is to provide a better mobile user experience. The company plans to use the new index as the main one for search queries. Additionally, a separate desktop index will be kept, but it will not be as up-to-date as the mobile index. Companies need to prepare for the change now before it harms their search results down the road. But what will the change fully encompass?
Google’s Mobile User Experience is Getting Even More Important
Google first announced the development of a separate mobile index at SMX East last year. The company found that a separate index made a lot of sense. Consequently, development on the project has been fast-tracked and Illyes says the new index will be ready in “months”.
Questions That Need to be Addressed
Experts are skeptical about the change. There are a lot of questions that need to be answered. To begin with, what will be the status of the “desktop” index? Will the mobile index not be used for desktop queries at all? Will only mobile-friendly content be displayed? Furthermore, how obsolete will the desktop index be if only the mobile index is being updated? Google has thus far declined to answer any of these questions.
Affect on Google’s Algorithm
Google can now run its ranking algorithm using strictly mobile content. The current system draws information from desktop content to determine mobile rankings. The new index will no longer be used for mobile SERP listings. Although this will improve mobile search enquiries, it is still uncertain how desktop search queries will be affected. Desktop search enquiries generate a high amount of traffic. Consequently, it is important that Google maintain a level of dependability with its desktop index while developing the new mobile index.