As the functionality of Artificial Intelligence (AI) continues to improve and plays a bigger part in our everyday life, we’ll start to see more developments from AI in digital marketing that will change the industry going forward. Here’s a look at some the biggest current trends involving AI and how it directly impacts how your company markets to consumers going forward.
Concentrated Advertising Campaigns
Finding inspired buyers is becoming less and less difficult now that online search algorithms are able to pair products and consumers based off search trends. This allows marketers to deliver relevant advertisements to those who are more inspired to buy.
Thanks to AI, Google’s search algorithm is able to crawl landing pages and content more effectively than ever. As AI improves, Google continues to demand more from web content to match the needs of the consumer for more reasons beyond a simple keyword match. Further development of AI will only continue to demand more from digital marketers.
AI has the ability to offer product or service recommendations to consumers based off of previous behavior. Whether it’s a new movie to watch, or a new pair of shoes to buy, AI has the ability to present you with things you want from the buying decisions you’ve made in the past. This is an increasingly popular tactic used by some of the biggest companies in the world.
Nowadays there are either built-in or external applications in our smartphones that help consumers identify a person or an object with the use of their camera. This means that a simple image search can be just as important to digital marketers as a keyword search. Marketers need to be aware of this so that there are enticing images for the product or service offerings of their clients to jump ahead on this trend. This will only become more nuanced in the near future, which means it will only become more competitive.
Focused Customer Service
AI has given marketers an enhanced opportunity to predict the buying behaviors of their customers. This helps companies answer the questions a potential buyer may have before they buy and supply their current customers with the information and service they desire in order to retain them. Taking advantage of AI is a great way to discover solutions to problems that haven’t even occurred yet.
Being mindful of the latest trends in search and technology will help rapidly increase lead-generation and conversion. Going forward, pay very close attention to AI and research how you can use it to your advantage. It’s important to have someone in your company to constantly monitor all aspects of your marketing, or find an experienced company who knows how to properly execute on the innovations made in Artificial Intelligence to help bolster your SEO, Pay-Per-Click, and Web Design efforts.