Those who are familiar with SEO know that it’s constantly evolving. If you want to drive traffic to your site, you must establish your authority using the latest strategies and techniques within the parameters set by Google. Here are some of the latest trends that your company should be cognizant of going forward.
Continually increased mobile presence
In late 2016, Google announced that it was starting a program using mobile indexing. This was done to reflect the recent trend of search queries on the site with a majority of them now coming from mobile devices.
When it comes to SEO, there is always room for improvement. The first thing your business should address is the aptitude of your mobile site and/or app. It’s an absolute necessity to have a responsive mobile presence for your users. If you aren’t mobile friendly yet, you need to make it your highest priority.
Usage of Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages are a program introduced by Google to inform users of the latest news in a more efficient manner. If you haven’t noticed AMP pages yet, they should be the first articles or pages you’re linked to when seeing the results of a search query.
Whether you adopt AMP’s or not, Google will continue to emphasize speed (i.e, page loading times) in it’s ranking algorithm going forward. To maintain your page speed, be sure to use simple images for your pages, compress your site as much as possible and only keep vital cookies on your site.
Increased emphasis of voice searches
Often overlooked, voice search will have bigger SEO implications in the coming year with the ease of conducting voice searches on phones and the release of A/I devices in the home (Google Home for example). Voice searches tend to have more long-tailed keywords, which greater specify the intent of the user. Sites that are able create synergy with voice search will be greatly rewarded for their efforts.
The end of traditional websites
Desktop sites may soon become obsolete. Sites are going to have to prepare to stream app content from their original site. Early adoption of app streaming is key, as it will create positive results for your business.
Not too much changes with SEO all at once, but if we were to recommend one major overhaul for your site, it’s to keep a watchful eye on the mobile capabilities of your site and make as many positive changes as possible. Remember that SEO isn’t a one and done fix. It takes constant effort in order to get in front of your potential customers. If your company doesn’t have the in-house resources to optimize your site day in and day out, there are experienced professionals out there who can get you the results you need.