Internet marketing has taken the lead in how businesses sell services and products. Most people search online for the products and services they need and many of them make these purchases on the computer. Internet marketing has some similarities to traditional marketing, but there are also some differences. There are some pieces of information out there that can be confusing and that are not true. Below are a few Internet marketing myths that you should know about:

SEO is dead. This is the first myth that you need to be aware of. While SEO has had many changes over the past few years, it is hardly dead. Search engines look for products, services and essentially websites based on the keywords that a potential customer uses when searching online. If your website has the right information it will be pulled up as the one to look at. If it has the best optimization for the niche, it will be listed at the top of the many that the search engine shares.

Going “viral” should be your only goal. While creating viral content might seem like something that is going to skyrocket the success of your business, it is typically not something you should strive for. It is something that often happens randomly and therefore should not to be considered as part of your marketing campaign. There are often no long-term results found with the term viral. You want to consistently draw visitors to your website so that you can help them to become customers or clients.

It is easy to get rich quick. If you are one of the many people who think that starting a business online is a “get rich quick” option, you are wrong. A solid online business or even a solid online marketing campaign for an offline business is not going to happen overnight. It is an evolutionary process that takes time and builds momentum through continuing to grow a customer base.

If you would like to discuss your Internet marketing strategy or options, do not hesitate to contact DigitalParc. As an attentive, forward-thinking and technically skilled team of SEO, marketing and web design professionals, we help strengthen businesses through digital strategies. Our dedicated team will help you put your organization in front of more potential clients, leading to increased conversions and brand awareness.

Contact us today by filling out our contact form or by calling us at 612-845-5590.

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